Look: NFL Announces New Sponsor For Super Bowl Halftime Show

For years, Pepsi has been the official sponsor of the Super Bowl halftime show. But starting this year, a major digital media company is going to be getting the sponsorship rights instead.

On Thursday, the NFL announced that Apple Music, the music, audio and video streaming platform belonging to tech titan Apple, Inc., will be the new Super Bowl Halftime Show sponsor. In a statement, NFL SVP of Partner Strategy Nana-Yaw Asamoah welcomed the company as the new official partner for the signature performance.

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